Dr. Boazman reveals his solution for Millie’s Noise Phobia ! Millie, Dr. Man’s rescued dog, wants to spread the word about SILEO & how it CALMS her FEAR, ANXIETY, & STRESS !

The fear & anxiety with noise is called noise sensitivity, anxiety or phobia, depending upon the types & severity of clinical signs. Noiseaversion is a term used to encompass the spectrum of degrees of fear & anxiety associated with noise.

Although noise aversion is common, owners often do not seek help from their veterinarians. A U.S.-based study reported that 40 percent of pet owners seek treatment from their vet & 20 percent look for solutions on their own. The remaining 40 percent of suffering from noise aversion do not receive any treatment. One reason may be that pet owners recognize that their overreact to noise, but do not recognize that these behaviors are a demonstration of fear.

Fear of noises is a normal adaptive response to a real threat, resulting in behavioral & physiological survival responses that drive the to seek shelter or otherwise avoid the imminent danger. However, when the fearful response to noise is persistent, exaggerated in intensity & duration & results in what appears to be an anxiety attack, this is not normal. Additionally, if left untreated, noise aversion can progress, resulting in an increased intensity of signs, aversion to other types of noises and/or development of other types of anxiety.

The exact cause of noise aversion is not well understood. Some possible mechanisms include lack of habituation, stress-induced dishabituation, sensitization or social transmission. Evidence for genetic predisposition has been demonstrated in some breeds.

Canine noise aversion is an animal welfare issue that impacts the human-animal bond. Yet, historically, treatment has typically been inadequate or ineffective.